YOU CAN GO TO WORK OR YOU CAN BE THE BOSS: Words by an Aspiring Enptrepreneur

A lot of people are convinced that they will never achieve total job satisfaction by working for someone else. Given the choice of becoming chairman of their company or owner to their own small enterprise they would opt for the latter. Starting a business has become the new dream for people. If you want to be in your own business because you are ‘sick and tired of being told what to do’, because you want more ‘freedom’, or because you are unappreciated or undervalued, forget it. These are not reasons for starting a business; these are reasons for running away from your present job. If you want to ‘make a lot of money’, that’s probably not a great reason either.

People are intimidated by the thought of wasting time and energy building a career they wouldn’t enjoy and perhaps this is the reason why they give new ventures a try. It is a feeling in them which says that if they never tried they would always regret it.

Being self employed is the purest form of capitalism and the best way I know of getting paid what you are truly worth. It also demands a different mind-set, including an awareness that the number of hours you put in is only meaningful in terms of what you do with them.

Every damn person you meet is an Entrepreneur. Even a roadside seller is an Entrepreneur who manages his business and takes care of his family. Another example, your Mom is an Entrepreneur. You won’t agree to that, right? Let me explain you how. She takes a calculative risk of how much food has to be made, she makes whatever little savings she can so that her family’s dream are fulfilled, she gets up at 6 and sleeps at 11, she’s the reason why all men in the family are able to function well, she holds the family together. Are these not the traits of an Entrepreneur? Thus coming back to my first statement, every person is an Entrepreneur in himself/herself.

Doing impossible things is what Entrepreneurship is all about. In simple terms, it means turning your passions and beliefs into business ideas. This reminds me of a popular quote, “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t”– Unknown

When I look at startups like Uber, BookMyShow, Amazon, Paytm ; one thing I have carefully observed is these million dollar companies have changed the way we look at things. Uber has changed the way we call a Cab, BookMyShow has revolutionized the whole concept of Movie tickets and the entertainment industry, Amazon has again changed the way we shop, Paytm is slowly taking us to Digital Cash. These companies have a story behind their existence. Do illuminate your startup or a product with a genuine story. Stories can inspire others to pitch in. Facts get recorded, stories get remembered. Thus, one sure thing can be learned from these examples are – All these companies have changed our lives and that is all what it takes to be a Successful Entrepreneur.

I am always excited when an idea can bring prosperity to a part of the community or enhances the quality of life of a segment. The other is where you do something that’s a complete game changer. If you find that your idea is changing the way people live, think or sustain themselves – that is extremely invigorating.

I believe Entrepreneurship is not about that Idea Generation. It’s all about finding the right problem. In our education system, we all are taught about the problem solving. But what we aren’t taught is the Problem Finding. Finding something that people need, not want, is also a key to finding a good idea. The idea has to motivate you to want to work, and it has to be something that you look forward to. Is this idea really worth problem solving? Stop looking for ideas, start looking for problems. Because it’s not the idea, but the problems that matter. Richard Branson started his business at the age of 15. He didn’t even know the word ‘Entrepreneur’. He simply said ‘Screw it, just do it!’

You have to come up with ideas every single day. It doesn’t matter what the idea is, just come up with something you’ve never seen before, never thought of before. I think some of us have ideas all the time. For me, very often ideas come when I see something not working well. And I think that’s probably what most people do. You have enough for a solution-orientation to sit down and say ‘how can this work better or faster or less expensively?’

There are those of us who leave those thoughts in our heads, and the others who try to build an enterprise around that. The hardest thing is to start. Almost everyone has the idea. But the success lies in the execution of that idea, building the idea and attracting other people to help you work on the idea. Once you decide that, you have to put flesh and blood behind it, in terms of funding, getting a team, etc.

One mistake that a lot of us make is not sharing our ideas. You should go and tell your idea to different people. Though it may happen that you would not want to disclose it, but to be true, you should share it because you may have no idea whether that idea is really accurate one or not.

Yes, I know that’s hard. It’s a lot of work. What can I say, that’s life. If it was easy, everyone would do it. Besides, look on the bright side: You get to do what you want and you get to do it your way. There’s just one catch. You’ve got to start somewhere. Ideas and opportunities don’t just materialize out of thin air.

Also don’t think about how to get big fast, that will happen if you actually build something super meaningful and super important. So don’t think about what is the quickest way to success, think about what is the best way to building something important that the world really needs. Never start a business to make money. Start to make a difference.

You have to have an ‘Emotional Investment’ in what you are doing. You should love what you are doing. If you don’t have a passion for what you’re doing, you’ll never succeed. Build things for fun. Do it out of your love towards that. There will be days when you don’t make any money, you have no customer and everything just sucks but your passion will drive you to keep pushing forward. It’s the passion that will help you to become an Entrepreneur that you’re meant to be.

Another quote I repeatedly tell all my friends is, “If you don’t build your dreams, someone else will hire you to help build theirs.”

The world is full of infinite possibilities and countless opportunities, but your life and career are finite, meaning you have limited time to find what you’re searching for and make your mark on the world. This is your time. It’s limited so don’t waste it. Find something you like to do and just do it. That’s how real entrepreneurs always start. Do it now. Take action. Craft your own luck. Engineer your own fate. Every fire begins with one spark. Every epic story begins with a single idea. Every Entrepreneur starts as a beginner willing to jump.

In the end, be a Jugaad.

Sumiran Rathi

(Management Student, Aspiring Entrepreneur)

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *