Last week Twitter announced through Medium, “Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.” So what went awry? Why is the app, which had 200 million active monthly users and about 1 billion daily loops set to shut down soon? The app, once in the top 40 most-downloaded iOS apps, plummeted to nearly the 250th slot in recent months. Let’s find out what made this ‘Jack’ fall off a clearly burgeoning hill.