Tag Archives: video marketing

Facebook vs YouTube: Video Marketing Perspective

Until recently, marketers had a relatively established video marketing formula: Homepages usually hosted some kind of champion video, and YouTube picked up slack for regular content with its expansive storage capacity and helpful tools; marketers embedded and linked to YouTube wherever appropriate. When Facebook video was updated to support native hosting, sharing, and promotion, many just saw it as an update to their previous video offerings— and it pulled some traction away from YouTube and other video hosting sites.

Recently, however, marketers have begun to take advantage of the video marketing potential of Facebook, finding that the social media giant’s targeting and interface may actually give them an edge that other platforms cannot. And now, a newly released study from Quintly seems to show that these impressions are not only correct, but that Facebook as a whole may be cornering off the video marketing space.


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