When Instagram released Stories a few months ago, I utterly mocked them for copying the concept of Snapchat story. Stories lets you share photos and videos that disappear at the end of the day; the exact similar feature could be found on Snapchat. The latter had rejected Facebook’s acquisition deal back in 2013. I was nearly confident the former would not work out for long. Oh boy, I was so wrong. Start using Instagram Stories, and you begin to get the sense that it’s a much better experience from a user interface point of view.
Over the past few weeks, I have spent my time pondering whether to use Snapchat to post a Story or Instagram? Here’s why.
Ever since it’s release in September 2011, Snapchat has seen a tremendous growth in it’s users. So much, that as of May 2014, the app’s users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. As of today it is estimated that the company has a valuation of $10 billion-$20 billion based on various sources.
Furthermore, it is also said that as this app starting growing more and more popular day by day, it was even successful in destroying personal lives of many (Well, obviously not intentional) .We live in a culture where people are interested about the on goings of other’s lives than theirs, gossiping and spreading rumors and that’s what most of the users did with the help of “Snapchat Bestfriend” feature. This would display the top 3 or top 5 of your best friends in your profile and others would be able to view who you are “snapping most” with. Obviously this had to have a negative impact as it created a fuss over many friendships over topics like “Why ain’t I in your best friends list” or “How come he is there?” or “Oh, I never knew you talk so much to him/her” and the list goes on.