As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform.
One of the most important aspects to an Instagram marketing campaign is undeniably content measurement. But before you start measuring, you need to understand the goals of your campaign so you can make sure your content measurement efforts aren’t wasted. Once you finalize your goals, how do you measure the impact of those marketing expenses?
Here’s what, how, and when to measure four key areas of your Instagram marketing.