Until recently, marketers had a relatively established video marketing formula: Homepages usually hosted some kind of champion video, and YouTube picked up slack for regular content with its expansive storage capacity and helpful tools; marketers embedded and linked to YouTube wherever appropriate. When Facebook video was updated to support native hosting, sharing, and promotion, many just saw it as an update to their previous video offerings— and it pulled some traction away from YouTube and other video hosting sites.
Recently, however, marketers have begun to take advantage of the video marketing potential of Facebook, finding that the social media giant’s targeting and interface may actually give them an edge that other platforms cannot. And now, a newly released study from Quintly seems to show that these impressions are not only correct, but that Facebook as a whole may be cornering off the video marketing space.
Let’s start with What is Net Neutrality and Why is it important?
Net Neutrality is the Internet’s guiding principle: It preserves our right to communicate freely online. This is the definition of an open Internet.Net Neutrality means an Internet that enables and protects free speech. It means that Internet service providers should provide us with open networks — and should not block or discriminate against any applications or content that ride over those networks. Just as your phone company shouldn’t decide who you can call and what you say on that call, your ISP shouldn’t be concerned with the content you view or post online.
Without Net Neutrality, cable and phone companies could carve the Internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open Internet.
Net Neutrality is crucial for small business owners, startups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. We need the open Internet to foster job growth, competition and innovation.
Net Neutrality lowers the barriers of entry for entrepreneurs, startups and small businesses by ensuring the Web is a fair and level playing field. It’s because of Net Neutrality that small businesses and entrepreneurs have been able to thrive on the Internet. They use the Internet to reach new customers and showcase their goods, applications and services. No company should be able to interfere with this open marketplace. ISPs are by definition the gatekeepers to the Internet, and without Net Neutrality, they would seize every possible opportunity to profit from that gatekeeper control.
Without Net Neutrality, the next Google would never get off the ground.And without Net Neutrality, millions of small businesses owned by people of color wouldn’t be able to compete against larger corporations online, which would further deepen the economic inequality in our nation’s most vulnerable communities.
If you’re still having doubts about this topic, please watch this video by one of India’s most subscribed Youtubers, AIB where they’ve explained the entire concept and what would happen if we don’t support it right away.