Tag Archives: data

How Marketing Data helps in Revenue Generation

There’s money in the math, according to a new study, which says content marketers can multiply their revenues by embracing data as a supplemental tool.

Research from The Aberdeen Group suggests that revenue can increase five-fold for marketers that use marketing data to inform their content strategy. That data can support revenue in a number of ways: increasing lead generation and customer acquisition, tracking performance and analytics across multiple channels, and improving the personalization of content to customers.

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