Tag Archives: corporate

Brief Guide: Customer Retention

Depending on who you ask, retaining customers is either valuable — or really,  really valuable.

By some estimates, a repeat customer is the equivalent of striking gold. One study found that increasing customer retention rates by 5% increased a business’s profits by 25% to 95%. On the other hand, the cost of acquiring a new customer can be steep: anywhere from five to 25 times more expensive than the cost of retaining an existing one.

Cut down on expenses and increase your profit, all in one marketing strategy. Customer retention doesn’t have to be complicated, especially when your business is well established. Focus less on reaching new customers, and more on increasing the frequency and spend amount of the customers you already have. Here are five ways to increase customer retention and start growing your revenue to new heights.

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Why Internships?


College students of todays generation are thriving for internships. As soon as college vacations start, the hunt for internships in the best and most prestigious organisations begins. But what is it about internships that keeps college students excited? So far, I’ve done 2 internships and both at Al-Yasra Food  Co. (Kuwait). As per my experience; there is nothing better than watching all that textual knowledge come live in front of you, in a more practical way. This is one of the only reasons to get addicted to do more and more internships before graduation. Trust me, there is nothing better than experiencing a corporate life. Yes, we do “know” those business terms and have solved various “problems” in our syllabus during our course of learning in school/college. But what about the main game? What about the time when you have to apply all what you have acquired in your high school and college at your work? It does get a bit arduous when you are directly put in an organisation after your graduation. Yes, that muddle will bother you too that “how will it be to finally enter a corporate world after graduation”. Hence internships not only give you a practical knowledge of your textbooks but also shape you up to face the corporate world.

Today’s world is very competent. You need to build that “extra” about yourself so as to make one’s mark. And that’s where internships come into place. Even while applying for Masters or Post Graduation after your graduate studies, your internships are checked. To be honest. It’s not about “how many” you do but it’s about “how much you have earned” from the internships. Internships do add to your own brand value. It pushes you to do things beyond your thinking. It gives you scope to imagine more and come up with more and more ideas.

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