If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.
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“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”
As a freelancer, you want to make yourself as attractive to potential clients as possible. Brands have increased their focus on content marketing, bringing on content producers to contribute to blogs that enhance the brand’s web identity. As content producers, we must examine the preexisting publications attentively and note such details as style quirks, brand spellings, and nuances that could otherwise slip through the cracks. Based on the recruitment requests from agencies, brands, and companies, our best advice is to specialize. Here’s how you do it.
In their 1966 hit “Paperback Writer,” The Beatles sang about a man struggling to become a published author; he wanted to make money and to have his work recognized. Unfortunately, due to the competitive nature of the field, some writers believe their dreams will never come to fruition.
Never give up on your dreams—become a freelance writer on the web! A surge in content marketing is providing writers with more opportunities to do what they love and get paid for it. Not only that, but freelancing online offers flexibility and variety.
Are you ready to share your skills and passions with the world? Here are five tips to become a freelance writer on the web: