If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.
Whether you’re running a website for your business or your own personal blog, content creation involves careful planning. To strike into this terrain without putting in time and research is against a marketer’s code of conduct.
Don’t put your brand or business in jeopardy or lose out on an opportunity by making mistakes with your content marketing strategy. Learn what problems to watch out for and how to avoid them. In the end, your audience will praise rather than condemn your content.
The importance of write-up marketing in relation to the success of an on-line business is popular by almost all business people. It is an accepted fact that content marketing will assist your website attain a natural increase in the search engines because of the traffic it could drive for your website.
Content marketing has become a new buzzword. It’s spawned its own cottage industry; there are content marketing courses, experts, books, etc. According to Wikipedia, “Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”
An important point to realize though is that content marketing existed well before this term was coined and well before the internet became such a dominate force. Good public relations firms have been utilizing content marketing for decades. The concept is not a new one. It’s only the spin that’s different. Similarly, media relations experts have been building and developing brands long before the term “branding” became such a catch all term.