If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.
Whether you’re running a website for your business or your own personal blog, content creation involves careful planning. To strike into this terrain without putting in time and research is against a marketer’s code of conduct.
Don’t put your brand or business in jeopardy or lose out on an opportunity by making mistakes with your content marketing strategy. Learn what problems to watch out for and how to avoid them. In the end, your audience will praise rather than condemn your content.