This essay is copyright © 2001 Microsoft Corporation. All Rights Reserved.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”
Over the years, the Web has been a virtual marketplace for buyers of all kinds looking for products they need. Gone are the days when prospective buyers can only be found in malls or shops. As technology advances, more and more people gain access to the Web and use it for their daily needs. In effect, many businesses, from foods to cosmetic products and more, build websites to gain leverage in the market. But how can their websites stand out above the competition and translate to business success?
Last week Twitter announced through Medium, “Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.” So what went awry? Why is the app, which had 200 million active monthly users and about 1 billion daily loops set to shut down soon? The app, once in the top 40 most-downloaded iOS apps, plummeted to nearly the 250th slot in recent months. Let’s find out what made this ‘Jack’ fall off a clearly burgeoning hill.
Have you ever noticed how all the products in our lives show up in TV shows and movies? That’s no accident. In fact, companies pay thousands of dollars to have their products in blockbuster films and hit TV shows. They do this to remind you of their product, to make you think about it, to want it. This is called product placement.
In the wake of all the redundancies and business bankrupts, more and more independently minded people are taking matters into their own hands by starting up a new little business of their own.
Some people take a hobby they’ve enjoyed in the past and then decide to ‘monetize’ it and make a great little home grown business for themselves to replace the income they’ve just lost. Others are taking vocational courses at the various colleges specializing in their chosen niche` with the intention of getting into a new business that their research has shown there to be a demand for. There is a new Wild West out there, with more new prospectors digging for their ‘nuggets’ that will finance their chosen lifestyle into their old age and beyond.