When it comes to Branding, we often relate ourselves to products and services. Almost all marketing classes teach us about what a good brand is like, about brand equity, about building a strong brand image, brand positioning, etc. (Probably you know Kotler better than me!)
But in this fast-changing world of information and communication, Y-O-U should have your Self-Identity, and it is paramount to brand ourselves. If I were to explain you in simple terms, Personal Branding is the process by which we market ourselves to others. It’s about who you are, what you do, what you say, how you present yourself, your gestures, your personality, all these elements communicate your brand to those you interact with and how they perceive you
Over the years, the Web has been a virtual marketplace for buyers of all kinds looking for products they need. Gone are the days when prospective buyers can only be found in malls or shops. As technology advances, more and more people gain access to the Web and use it for their daily needs. In effect, many businesses, from foods to cosmetic products and more, build websites to gain leverage in the market. But how can their websites stand out above the competition and translate to business success?
I have been a user of Jotform ever since its inception back in 2006. I have seen it change, grow and evolve into this software application which has turned out to be a vernacular for many. My fascination towards Jotform has made me compose numerous articles about them as they always amaze me with their constant upgrades. This is what makes JotForm stand out from the rest of the form builders. It gives you something to look out for! It was the first what-you-see-is-what-you-get (WYSIWYG) form builder. You can easily create forms with their drag-and-drop tool. Today, I feel proud, as one of their long time users to introduce, Jotform 4.0 – Create forms anywhere, anytime.
Do you want to make the most of Twitter, but just don’t have the time to attend a conference, read a how-to book, or listen in on a webinar? Never fear. By following the examples and advice of popular rock stars, you’ll learn best practices for marketing on Twitter.
When Instagram released Stories a few months ago, I utterly mocked them for copying the concept of Snapchat story. Stories lets you share photos and videos that disappear at the end of the day; the exact similar feature could be found on Snapchat. The latter had rejected Facebook’s acquisition deal back in 2013. I was nearly confident the former would not work out for long. Oh boy, I was so wrong. Start using Instagram Stories, and you begin to get the sense that it’s a much better experience from a user interface point of view.
Over the past few weeks, I have spent my time pondering whether to use Snapchat to post a Story or Instagram? Here’s why.