CASE: Brand Story Telling; The Coca-Cola Journey

Coca-Cola unveiled their answer to the content marketing trend through the Coca-Cola Journey. According to Ashley Brown, Director of Digital Communications and Social Media, Journey will provide content related to all drinks produced by the company and will be home to a vast amount of Coke-related content. More like a magazine than a typical company website, this massive content investment shows a commitment to gaining a “disproportionate share” of public interest, according to VP of Global Advertising; Jonathan Mildenhall. It also shows that the company has taken the global lead as a branded content producer.

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Freelance Writer? Be Unique.

As a freelancer, you want to make yourself as attractive to potential clients as possible. Brands have increased their focus on content marketing, bringing on content producers to contribute to blogs that enhance the brand’s web identity. As content producers, we must examine the preexisting publications attentively and note such details as style quirks, brand spellings, and nuances that could otherwise slip through the cracks. Based on the recruitment requests from agencies, brands, and companies, our best advice is to specialize. Here’s how you do it.

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STAND OUT: 5 WAYS TO BUILD YOUR PERSONAL BRAND

When it comes to Branding, we often relate ourselves to products and services. Almost all marketing classes teach us about what a good brand is like, about brand equity, about building a strong brand image, brand positioning, etc. (Probably you know Kotler better than me!)

But in this fast-changing world of information and communication, Y-O-U should have your Self-Identity, and it is paramount to brand ourselves. If I were to explain you in simple terms, Personal Branding is the process by which we market ourselves to others. It’s about who you are, what you do, what you say, how you present yourself, your gestures, your personality, all these elements communicate your brand to those you interact with and how they perceive you

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Quality Web Design = Successful Business

Over the years, the Web has been a virtual marketplace for buyers of all kinds looking for products they need. Gone are the days when prospective buyers can only be found in malls or shops. As technology advances, more and more people gain access to the Web and use it for their daily needs. In effect, many businesses, from foods to cosmetic products and more, build websites to gain leverage in the market. But how can their websites stand out above the competition and translate to business success?

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