Category Archives: The Buzz

Let’s talk some Finance, Shall we?​

Did you know that according to a survey conducted by National Institute of Securities Markets (NISM) the average financial literacy rate in India is about 20%? This means that only one-fifth of the population knows about financial products and their functions and use. That is a very, very small number considering we have a population of 120 crores and counting. The very fundamental problems embedded in our mindset and culture is one of the main reason why our financial literacy is so low. It’s high time we change that.

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“Content is King”: A Retrospective

If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.

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Content is King – By Bill Gates [1/3/1996]

This essay is copyright © 2001 Microsoft Corporation. All Rights Reserved.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”

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Freelance Writer? Be Unique.

As a freelancer, you want to make yourself as attractive to potential clients as possible. Brands have increased their focus on content marketing, bringing on content producers to contribute to blogs that enhance the brand’s web identity. As content producers, we must examine the preexisting publications attentively and note such details as style quirks, brand spellings, and nuances that could otherwise slip through the cracks. Based on the recruitment requests from agencies, brands, and companies, our best advice is to specialize. Here’s how you do it.

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STAND OUT: 5 WAYS TO BUILD YOUR PERSONAL BRAND

When it comes to Branding, we often relate ourselves to products and services. Almost all marketing classes teach us about what a good brand is like, about brand equity, about building a strong brand image, brand positioning, etc. (Probably you know Kotler better than me!)

But in this fast-changing world of information and communication, Y-O-U should have your Self-Identity, and it is paramount to brand ourselves. If I were to explain you in simple terms, Personal Branding is the process by which we market ourselves to others. It’s about who you are, what you do, what you say, how you present yourself, your gestures, your personality, all these elements communicate your brand to those you interact with and how they perceive you

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