If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”
As a freelancer, you want to make yourself as attractive to potential clients as possible. Brands have increased their focus on content marketing, bringing on content producers to contribute to blogs that enhance the brand’s web identity. As content producers, we must examine the preexisting publications attentively and note such details as style quirks, brand spellings, and nuances that could otherwise slip through the cracks. Based on the recruitment requests from agencies, brands, and companies, our best advice is to specialize. Here’s how you do it.
When it comes to Branding, we often relate ourselves to products and services. Almost all marketing classes teach us about what a good brand is like, about brand equity, about building a strong brand image, brand positioning, etc. (Probably you know Kotler better than me!)
But in this fast-changing world of information and communication, Y-O-U should have your Self-Identity, and it is paramount to brand ourselves. If I were to explain you in simple terms, Personal Branding is the process by which we market ourselves to others. It’s about who you are, what you do, what you say, how you present yourself, your gestures, your personality, all these elements communicate your brand to those you interact with and how they perceive you
I have been a user of Jotform ever since its inception back in 2006. I have seen it change, grow and evolve into this software application which has turned out to be a vernacular for many. My fascination towards Jotform has made me compose numerous articles about them as they always amaze me with their constant upgrades. This is what makes JotForm stand out from the rest of the form builders. It gives you something to look out for! It was the first what-you-see-is-what-you-get (WYSIWYG) form builder. You can easily create forms with their drag-and-drop tool. Today, I feel proud, as one of their long time users to introduce, Jotform 4.0 – Create forms anywhere, anytime.