Author Archives: Omer Molad

How Employer Branding Improves Recruiting

For most businesses, recruitment proves to be a real challenge. With so many companies out there vying for the same jobseekers, what strategies can a business can implement to establish itself as the organization that everyone is dying to work for?

Hiring managers nowadays are increasingly turning to inbound hiring to automate processes that once ate up their schedules, but this innovation is just the first step in a larger trend toward enhancing your company’s recruiting efforts.

Offering the best salaries and ample opportunity for advancement simply isn’t enough to win the attention of today’s workers. Since people spend a significant percentage of their lives on the job, they want to work somewhere they can be proud of. That’s where employer branding — which focuses on a company’s values and culture — comes into play.

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