Author Archives: Haseeb Sange

International Strategic Alliances, The What, And The Who

Strategic alliances have been common since the beginning of business corporations and these alliances are always mutually beneficial. Such alliances have been common on a global scale since the past 50 years and have proved to be significantly successful for many organizations. But the rate of failure of such alliances have also been high since the beginning and there have been some challenges faced. These hindrances are mainly due to the lack of communication between the involved parties and sometimes even a cultural difference can be the reason. Such alliances have been formed at an international level in the recent decades and led to the growth of many multi national companies. By studying these patterns and the challenges faced by such alliances, a critical evaluation can be made regarding its future state

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Challenges Faced By Managers During Cross Cultural Communication

Since the increase in the globalization process has become evident, the gap between different cultures and societies has lessened considerably. This has given rise to a new branch of management which focusses on cross cultural issues. Managing a business on an international basis can prove to be a highly challenging task as there are different cultures involved. Here businesses need to study the market before making their entry and take effective steps to ease in the entire process. These challenges that the managers have to face can be internal as well as external. In both these cases it is necessary for the organization to have all the required details and information before venturing out in new unexplored markets.


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