Author Archives: Asrar Parkar

I carry a passion for learning Marketing and push myself to absorb more and more about its subject matter. I feel I’m a team leader who is highly organized, creative, pro-active and results driven. I consider myself a dynamic personality with good communication abilities and a positive spirit.

​The ‘Story’ Conundrum: Is Instagram actually better than Snapchat?

When Instagram released Stories a few months ago, I utterly mocked them for copying the concept of Snapchat story. Stories lets you share photos and videos that disappear at the end of the day; the exact similar feature could be found on Snapchat. The latter had rejected Facebook’s acquisition deal back in 2013. I was nearly confident the former would not work out for long. Oh boy, I was so wrong. Start using Instagram Stories, and you begin to get the sense that it’s a much better experience from a user interface point of view.

Over the past few weeks, I have spent my time pondering whether to use Snapchat to post a Story or Instagram?  Here’s why.

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Where VINE went wrong?

Last week Twitter announced through Medium, “Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.” So what went awry? Why is the app, which had 200 million active monthly users and about 1 billion daily loops set to shut down soon? The app, once in the top 40 most-downloaded iOS apps, plummeted to nearly the 250th slot in recent months. Let’s find out what made this ‘Jack’ fall off a clearly burgeoning hill.

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Advertisement Wars

In today’s highly competitive, dynamic and technology driven business circumstances, marketers are under steady pressure to deliver the best. Organizations are continuously improving and upgrading themselves to meet customer expectations and demands. Technology has not only changed the way in which business is done in modern times but has also transformed the way to reach out to target audience. Marketers have identified most recent media options to communicate and convince potential customers

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Content Marketing: Where you went wrong?

Whether you’re running a website for your business or your own personal blog, content creation involves careful planning. To strike into this terrain without putting in time and research is against a marketer’s code of conduct.

Don’t put your brand or business in jeopardy or lose out on an opportunity by making mistakes with your content marketing strategy. Learn what problems to watch out for and how to avoid them. In the end, your audience will praise rather than condemn your content.

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What’s the right Keyword?

The importance of write-up marketing in relation to the success of an on-line business is popular by almost all business people. It is an accepted fact that content marketing will assist your website attain a natural increase in the search engines because of the traffic it could drive for your website.

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