Author Archives: Asrar Parkar

I carry a passion for learning Marketing and push myself to absorb more and more about its subject matter. I feel I’m a team leader who is highly organized, creative, pro-active and results driven. I consider myself a dynamic personality with good communication abilities and a positive spirit.

“Content is King”: A Retrospective

If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.

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Quality Web Design = Successful Business

Over the years, the Web has been a virtual marketplace for buyers of all kinds looking for products they need. Gone are the days when prospective buyers can only be found in malls or shops. As technology advances, more and more people gain access to the Web and use it for their daily needs. In effect, many businesses, from foods to cosmetic products and more, build websites to gain leverage in the market. But how can their websites stand out above the competition and translate to business success?

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Introducing, Jotform 4.0 – Create forms anywhere, anytime.

I have been a user of Jotform ever since its inception back in 2006.  I have seen it change, grow and evolve into this software application which has turned out to be a vernacular for many. My fascination towards Jotform has made me compose numerous articles about them as they always amaze me with their constant upgrades. This is what makes JotForm stand out from the rest of the form builders. It gives you something to look out for! It was the first what-you-see-is-what-you-get (WYSIWYG) form builder. You can easily create forms with their drag-and-drop tool. Today, I feel proud, as one of their long time users to introduce, Jotform 4.0Create forms anywhere, anytime. 

 

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​The ‘Story’ Conundrum: Is Instagram actually better than Snapchat?

When Instagram released Stories a few months ago, I utterly mocked them for copying the concept of Snapchat story. Stories lets you share photos and videos that disappear at the end of the day; the exact similar feature could be found on Snapchat. The latter had rejected Facebook’s acquisition deal back in 2013. I was nearly confident the former would not work out for long. Oh boy, I was so wrong. Start using Instagram Stories, and you begin to get the sense that it’s a much better experience from a user interface point of view.

Over the past few weeks, I have spent my time pondering whether to use Snapchat to post a Story or Instagram?  Here’s why.

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Where VINE went wrong?

Last week Twitter announced through Medium, “Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.” So what went awry? Why is the app, which had 200 million active monthly users and about 1 billion daily loops set to shut down soon? The app, once in the top 40 most-downloaded iOS apps, plummeted to nearly the 250th slot in recent months. Let’s find out what made this ‘Jack’ fall off a clearly burgeoning hill.

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