Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
Social marketing success is measured by the benefits of the marketing campaigns to the society rather than the financial gain or increase in sales. Social marketing seeks to educate the society on certain issues and suggesting solutions to societal problems, and not entirely promoting certain goods or services. Funds spent on social marketing cannot be recovered in financial terms, but in terms of making the lives of people better.
In the wake of all the redundancies and business bankrupts, more and more independently minded people are taking matters into their own hands by starting up a new little business of their own.
Some people take a hobby they’ve enjoyed in the past and then decide to ‘monetize’ it and make a great little home grown business for themselves to replace the income they’ve just lost. Others are taking vocational courses at the various colleges specializing in their chosen niche` with the intention of getting into a new business that their research has shown there to be a demand for. There is a new Wild West out there, with more new prospectors digging for their ‘nuggets’ that will finance their chosen lifestyle into their old age and beyond.
Whenever I hear these lines being uttered or read them, the most poignant 4 lines ever said in a speech or written,
DON’T GIVE UP…
DON’T EVER GIVE UP…
THOSE GREAT MEN DIDN’T…
WHY SHOULD YOU!!!
…..a sudden adrenaline rush sets fire within me; an exploring mind suddenly starts looking out for ways and means to reach my life’s ultimate ambition.