So, yes, I was finally coming home. It had been a long time. A really long time. 3 months, to be precise. That’s almost a year by Punjabi family standards. My dad sends me “I miss you beta” texts when I go down to get a band-aid from the shop across the road. So yeah, it’s kind of a big deal when I go 577 miles away. For 3 months. One whole term. Oh, the tragedy. Their little girl living in a college campus all by herself. “Haay, mera sher puttar “. If you had looked into their almost-teary, angst-ridden eyes on the first day of college, you would think I was crossing the seven seas to fight a brave battle with the Spartans on the other side.
So you are building a new product. Great! However, one of the worst mistakes you can make is to wait for it to be done before thinking about how you are going to market it. You should be thinking about how you will reach users and convert them into customers at every step of your development process.
The following is a basic framework you can use to think about marketing your product that you can consider at every step along the way.
It happens quite frequently actually, on the roads, the railway tracks, the skywalk and even outside your favourite mall! Don’t believe me? I dare you to walk a hundred metres from where you are right now and tell me that you haven’t stumbled upon a pile of it just loaded up waiting for you to step on it.