Brief Guide: Customer Retention

Depending on who you ask, retaining customers is either valuable — or really,  really valuable.

By some estimates, a repeat customer is the equivalent of striking gold. One study found that increasing customer retention rates by 5% increased a business’s profits by 25% to 95%. On the other hand, the cost of acquiring a new customer can be steep: anywhere from five to 25 times more expensive than the cost of retaining an existing one.

Cut down on expenses and increase your profit, all in one marketing strategy. Customer retention doesn’t have to be complicated, especially when your business is well established. Focus less on reaching new customers, and more on increasing the frequency and spend amount of the customers you already have. Here are five ways to increase customer retention and start growing your revenue to new heights.

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CREATE EYE-CATCHING FORMS: via Jotform Cards

In my previous post, I’ve written about how Jotform Cards could make your forms look much more fun and  interactive than the normal classic google forms. Jotforms come with the best graphical user interface and a web-based top notch design compatible across all devices.

Here I’m going to show how easy it is to create such forms with minimum efforts and maximum creativity. Did you know? Through Jotform you can create a brand new interactive form in just these 5 simple steps.

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Jotform Cards: Innovative-Fun-Interactive Forms

When was the last time someone asked you to fill a form for them and you were filled with this massive motivation to get done with it ASAP? Truth be told, whenever I’ve been asked to fill a form, I try to come up with the best excuse possible and would procrastinate until I receive a few reminders. Why is that?  Because, let’s face it, form filling can get dull and boring.

Yet, time and time again, here at Parkar Buzz, I’ve always written and advocated the use of Jotform. Why? Because they’re unquestionably different and they always strive to create a better user experience for their users. In one of my previous posts, I’ve listed huge differences between Jotform and the  regular Google forms.

Now, they’ve come up with an innovative product in their field of expertise. Yes, I’m talking innovation with respect to online forms. Introducing Jotform Cards. Who would’ve thought form filling could be a fun-interactive thing? Honestly, Jotform Cards has entirely changed the mindset that’s prevailed around form creation as well as form submission.

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Let’s talk some Finance, Shall we?​

Did you know that according to a survey conducted by National Institute of Securities Markets (NISM) the average financial literacy rate in India is about 20%? This means that only one-fifth of the population knows about financial products and their functions and use. That is a very, very small number considering we have a population of 120 crores and counting. The very fundamental problems embedded in our mindset and culture is one of the main reason why our financial literacy is so low. It’s high time we change that.

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“Content is King”: A Retrospective

If you’ve dabbled in marketing, PR, or business, you’ve probably heard the phrase “content is king,” which was coined by Sumner Redstone (founder of Viacom) in the mid-’90s. It was an exciting era for electronic communications and marketing; Japan began to manufacture DVDs, a little auction company called “eBay” took off, and the number of Internet host computers jumped from 1 million to 10 million.

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