Most job descriptions that are written make companies look like robots. We need to stop doing this, it’s an embarrassment to the HR industry.

Job seekers will spend an average of 11 hours a week looking for a new job. That’s a lot of time spent reading job descriptions, and eventually, the endless lists of preferred qualifications and responsibilities start to look the same.

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Just to get an interview, applicants need to submit a resume that caters to the open listing; personalize a cover letter; provide references; and more. However, many companies don’t go the distance to give their job descriptions the same level of attention they ask of a job seeker.

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ARE SOFT SKILLS REQUIRED TO IMPROVE YOUR CAREER?

In the world of hiring, soft skills have recently become the holy grail of recruiting. Soft skills – emotional intelligence and interpersonal skills like communication and empathy – are among the most in-demand qualifications a candidate can bring to the table.

Why are soft skills the best predictor of success? How can hiring managers design a recruitment process that takes these skills into account?

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How Employer Branding Improves Recruiting

For most businesses, recruitment proves to be a real challenge. With so many companies out there vying for the same jobseekers, what strategies can a business can implement to establish itself as the organization that everyone is dying to work for?

Hiring managers nowadays are increasingly turning to inbound hiring to automate processes that once ate up their schedules, but this innovation is just the first step in a larger trend toward enhancing your company’s recruiting efforts.

Offering the best salaries and ample opportunity for advancement simply isn’t enough to win the attention of today’s workers. Since people spend a significant percentage of their lives on the job, they want to work somewhere they can be proud of. That’s where employer branding — which focuses on a company’s values and culture — comes into play.

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Brief Guide: Customer Retention

Depending on who you ask, retaining customers is either valuable — or really,  really valuable.

By some estimates, a repeat customer is the equivalent of striking gold. One study found that increasing customer retention rates by 5% increased a business’s profits by 25% to 95%. On the other hand, the cost of acquiring a new customer can be steep: anywhere from five to 25 times more expensive than the cost of retaining an existing one.

Cut down on expenses and increase your profit, all in one marketing strategy. Customer retention doesn’t have to be complicated, especially when your business is well established. Focus less on reaching new customers, and more on increasing the frequency and spend amount of the customers you already have. Here are five ways to increase customer retention and start growing your revenue to new heights.

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CREATE EYE-CATCHING FORMS: via Jotform Cards

In my previous post, I’ve written about how Jotform Cards could make your forms look much more fun and  interactive than the normal classic google forms. Jotforms come with the best graphical user interface and a web-based top notch design compatible across all devices.

Here I’m going to show how easy it is to create such forms with minimum efforts and maximum creativity. Did you know? Through Jotform you can create a brand new interactive form in just these 5 simple steps.

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