Email Marketing -in brief.

Email marketing is the process of advertising a company’s goods and services by sending mails to the prospective clients. Such form of promotion helps an advertiser to reach out to the best prospective within a short period. An entrepreneur is able to reach to his potential customers at any time and from any part of the world. This form of marketing is very useful in many ways for promoting a company, its products and services.

Marketing design.

Continue reading

Loyalty Programs to Retain Customers

A business can be successful only with repeat customers. Study reveals that repeat customers spend 67% more than the newer customers. Loyalty program is one such tool that helps in bringing back the customers. More than 55% of top retailers have a loyalty program. About 95% of people who enrolled in loyalty programs said that they will continue using the program in future.

Continue reading

Common Internship Interview Questions

As a college student, one is required to get their hands on work culture so as to experience the textual knowledge in person. As of this date, I’ve done six internships and I’m still waiting for my bachelor’s degree (I hope the university results are announced real soon). I would love to share top five, according to me, frequently asked internship interview questions.

Continue reading

International Strategic Alliances, The What, And The Who

Strategic alliances have been common since the beginning of business corporations and these alliances are always mutually beneficial. Such alliances have been common on a global scale since the past 50 years and have proved to be significantly successful for many organizations. But the rate of failure of such alliances have also been high since the beginning and there have been some challenges faced. These hindrances are mainly due to the lack of communication between the involved parties and sometimes even a cultural difference can be the reason. Such alliances have been formed at an international level in the recent decades and led to the growth of many multi national companies. By studying these patterns and the challenges faced by such alliances, a critical evaluation can be made regarding its future state

Continue reading

Challenges Faced By Managers During Cross Cultural Communication

Since the increase in the globalization process has become evident, the gap between different cultures and societies has lessened considerably. This has given rise to a new branch of management which focusses on cross cultural issues. Managing a business on an international basis can prove to be a highly challenging task as there are different cultures involved. Here businesses need to study the market before making their entry and take effective steps to ease in the entire process. These challenges that the managers have to face can be internal as well as external. In both these cases it is necessary for the organization to have all the required details and information before venturing out in new unexplored markets.

pp

Continue reading